Building your online brand for job seekers: Part Two

Increasing your brand’s online visibility    

            To understand why this is important, here’s a basic rundown of how search engines work. Search engines use algorithms to rank webpages based on relevancy in a given search query. A number of variables are used to calculate these algorithms, including:

Building your online brand for job seekers: Part One

Why it’s important for recent college graduates to build their online brand

            In December 2008, US unemployment rates soared to more than 7 percent for the first time this century. Unemployment rates continued to skyrocket, cresting at 10 percent in October 2009, according to data from the US Bureau of Labor Statistics.

            More than four years later, unemployment rates are still struggling. In April 2013, the number remained above 7 percent. However, advances in communication technology and slowly improving employment numbers have shaped a new job landscape that is simultaneously laced with opportunity, and riddled with new challenge.